Privacy Policy.

LA AquaGuard FL LLC ("LA AquaGuard FL," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard information when you visit laaquaguardfl.com (the "Site"), submit a quote request, or use our pool maintenance and equipment repair services (the "Services").

01Information We Collect

Information you provide directly

When you request a quote, schedule service, or contact us, you may provide:

• Identity & contact: first name, last name, email address, phone number.
• Location: service address, city, ZIP code, county.
• Service details: information about your pool, equipment, service needed, scheduling preferences, photos you choose to share.
• Payment information: processed securely by our payment processors (Stripe, Square, or similar). We do not store full credit card numbers on our servers.
• Communications: messages, emails, texts, voicemails, and any other communications you send us.

Information collected automatically

When you visit the Site, we automatically collect:

• Device & browser: browser type, operating system, device type, screen resolution.
• Usage data: pages visited, time on Site, referring website, click patterns.
• Approximate location: derived from IP address (typically city-level).

02How We Use Information

We use the information we collect to:

• Respond to quote requests, schedule service appointments, and dispatch technicians.
• Provide, perform, and improve our pool maintenance and equipment repair services.
• Process payments for services rendered through secure third-party processors.
• Send service reminders, appointment confirmations, invoices, and receipts.
• Communicate with you about your service, including changes, follow-ups, and customer support.
• Send marketing communications (only if you opt in — you can unsubscribe anytime).
• Comply with legal obligations, resolve disputes, and enforce our agreements.
• Protect against fraud, unauthorized access, and other unlawful activity.

03Sharing & Disclosure

We do not sell, rent, or trade your personal information. We share information only in the following limited circumstances:

• Service providers: with vendors who help us operate our business — hosting (Netlify), payment processing (Stripe, Square), email delivery, scheduling software, and analytics. These providers are bound by confidentiality obligations.
• Legal compliance: when required by law, subpoena, court order, or government request.
• Protection of rights: to enforce our agreements, address fraud, or protect the safety of any person.
• Business transfers: in connection with a merger, acquisition, or sale of assets, in which case you will be notified.
• With your consent: whenever you give us explicit permission to share.

04Cookies & Tracking

The Site uses minimal cookies and similar technologies:

• Essential cookies: required for the Site to function (e.g., language preference).
• Analytics: we may use privacy-respecting analytics to understand aggregate Site usage (without personally identifying you).

You can disable cookies through your browser settings. Some features may not work properly without them.

05Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information. The Site is served over HTTPS (TLS encryption). Payment information is processed by PCI-compliant providers and never touches our servers. However, no method of transmission or storage over the internet is 100% secure, and we cannot guarantee absolute security.

06Data Retention

We retain personal information only as long as needed for the purposes described in this Policy — typically for the duration of our service relationship plus a reasonable period thereafter for legal, accounting, tax, and dispute resolution purposes. Quote inquiries that do not result in service are typically deleted within 24 months.

07Your Privacy Rights

Depending on your state of residence, you may have the following rights regarding your personal information:

• Access: request a copy of personal information we hold about you.
• Correction: ask us to correct inaccurate or incomplete information.
• Deletion: request deletion of your personal information (subject to legal exceptions).
• Opt-out: unsubscribe from marketing communications at any time.
• Non-discrimination: we will not discriminate against you for exercising your rights.

To exercise any of these rights, email us at info@laaquaguardfl.com. We will respond within 30 days.

08Children's Privacy

The Site and Services are intended for adults (18+). We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us so we can delete it.

09Changes to this Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the updated version on this page and revise the "Last updated" date. For material changes, we will provide additional notice (such as email or a homepage banner). Your continued use of the Services after changes take effect constitutes acceptance of the revised Policy.